Every smartcard entry must have a name.
The most-common place where you will see this name used or listed is under the respective group at SafeHouseAdmin.com. We therefore discourage you from entering the group name here, and instead, encourage you to enter the name of the person or department to whom this smartcard will be issued. Even if multiple entries for different groups are being placed on the same card, it still makes sense to enter the name of a person here in each case since smartcards are never listed without their associated group names.
If you later choose not to register this smartcard with SafeHouseAdmin.com, then the name you enter here is not too meaningful since it's not presently displayed anywhere except online.
Choose a name to identify the entry for this group about to be made onto your smartcard.
The picture below shows an example of how smartcards are listed on the SafeHouse website.